Privacy policy
Last updated: December 9, 2025
This Privacy Policy describes how Lilynewyork (the “Site”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit, use our services, make a purchase from lilynewyork.com, or otherwise communicate with us regarding our services (collectively, the “Services”).
For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of our Services, whether you are a customer, website visitor, or another individual whose information we collect.
Please read this Privacy Policy carefully. By using our Site and Services, you agree to the collection, use, and disclosure of your information as described below. If you do not agree with this Privacy Policy, please discontinue use of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted on this page together with a revised “Last updated” date.
How We Collect and Use Your Personal Information
To provide and improve our Services, we collect personal information from different sources depending on how you interact with our Site.
We may use the information we collect to:
Provide and maintain our Services
Process transactions and fulfill orders
Communicate with you regarding your purchases or account
Improve website functionality and customer experience
Prevent fraud and maintain website security
Comply with applicable legal obligations
Enforce our terms, policies, and rights
What Personal Information We Collect
The information we collect depends on your interaction with our Site and Services.
Information You Provide Directly
When you use our Services, you may provide information such as:
Name
Shipping and billing address
Email address
Phone number
Payment confirmation details
Account login details
Messages sent to customer support
Order history and preferences
Some features may require specific information to function properly. Choosing not to provide certain information may limit access to parts of our Services.
Information Collected Automatically
We may automatically collect certain technical and usage information when you interact with our Site. This may include:
IP address
Browser type
Device information
Pages visited
Time spent on pages
Purchase activity
Website interaction data
Cookies and tracking technologies
We use cookies and similar technologies to improve website performance, personalize your experience, and analyze website traffic.
Information from Third Parties
We may also receive information from trusted third-party partners, including:
Shopify and related ecommerce service providers
Payment processors
Shipping and fulfillment partners
Marketing and advertising platforms
Analytics providers
Customer support software providers
Any information received from third parties is handled according to this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your information to process payments, fulfill orders, arrange shipping, manage returns and exchanges, and provide customer support.
Marketing and Advertising
Your information may be used to send updates, promotional offers, newsletters, or advertising related to our products and Services. You may unsubscribe from marketing emails at any time.
Security and Fraud Prevention
We use information to detect suspicious activity, prevent fraud, protect customer accounts, and maintain the security of our Site and Services.
Improving Our Services
We may analyze usage behavior and customer feedback to improve website functionality, shopping experience, and customer support.
Cookies
Like many ecommerce websites, Lilynewyork uses cookies and similar technologies to improve functionality and personalize your browsing experience.
Cookies help us:
Remember your preferences
Improve website performance
Analyze visitor behavior
Provide personalized advertising
Maintain shopping cart functionality
You can adjust your browser settings to disable or remove cookies. Please note that some parts of the Site may not function correctly if cookies are disabled.
For more information regarding Shopify-related cookies, please visit:
https://www.shopify.com/legal/cookies
How We Share Personal Information
We may share your information with third parties when necessary to operate our business and provide Services, including:
Payment processors
Shipping and logistics providers
IT and website service providers
Marketing and analytics partners
Fraud prevention services
Customer support platforms
We may also share information:
When legally required
To protect our rights or property
During a business transfer or restructuring
With your consent or at your direction
We do not sell sensitive personal information.
Third-Party Websites and Links
Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of external websites. We encourage you to review their policies before providing personal information.
Children’s Privacy
Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so we can remove the information.
Data Security and Retention
We implement reasonable security measures to protect your information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as necessary to:
Provide our Services
Comply with legal obligations
Resolve disputes
Enforce agreements and policies
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
The right to access your data
The right to request correction of inaccurate information
The right to request deletion of your information
The right to object to or restrict processing
The right to data portability
The right to withdraw consent where applicable
You may exercise these rights by contacting us using the contact details below.
We may request identity verification before processing certain requests.
Marketing Preferences
You may opt out of promotional emails at any time by clicking the unsubscribe link included in our emails.
Even if you unsubscribe from marketing communications, we may still send important transactional emails related to your account or purchases.
International Users
Your personal information may be processed and stored outside your country of residence, including in countries where privacy laws may differ.
Where required, we rely on recognized legal safeguards for international data transfers.
Complaints
If you have concerns about how we process your personal information, please contact us first so we can try to resolve the issue.
Depending on your location, you may also have the right to contact your local data protection authority.
Contact Information
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:
Store name: Lilynewyork
Company name: Reylogistics
Company address: Runmolenstraat 68, 1333AR, Almere, Flevoland
Company number: 84299363
Email: info@lilynewyork.com
Customer Service Hours
Business Days: Monday To Friday, 8:00 AM To 5:00 PM
Saturday and Sunday: Closed